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Mar 06, 2018 Chrome takes your privacy very seriously. Here's everything you need to know about your privacy while browsing the web on Chrome. Jun 13, 2018 Google Chrome is a fast, easy to use, and secure web browser. Designed for Android, Chrome brings you personalized news articles, quick links to your favorite sites, downloads, and Google Search and Google Translate built-in. Download now to enjoy the same Chrome web browser experience you love across all your. Chrome browser free download - Google Chrome, Google Chrome, Google Chrome dev, and many more programs. Bearshare Chat more. Google on Feb. 15 turned on the browser ad-blocking feature it's been talking about for a year. Here's how it works and why Google acted. To make sure you're protected by the latest security updates, Google Chrome can automatically update when a new version of the browser is available on your device.
Google, as promised, has launched the Chrome browser ad-blocking feature it has touted for nearly a year. Although not the first such effort by a browser maker, Google's decision - effectively a pre-emptive strike against even more users turning to independent add-ons for killing online advertisements - has both import and impact by virtue of Chrome's dominance. With, according to analytics vendor Net Applications, when Google's browser whispers, the web listens. Sites that instead tune out last week's move do so at their peril. Firefox Version 31. [ Further reading: ] Just what is Chrome's ad blocking - Google likes to call it 'ad filtering' - really all about? How does it work and what's the reasoning behind it? All good questions.
We've got the answers. What is Chrome ad filtering? Google has dubbed Chrome's new functionality an 'ad filter' rather than calling it an 'ad blocker,' the far-more-common label for separate or baked-into-the-browser software that scrubs online ads from website pages.
That's because Chrome does not, as do most ad blockers, eliminate all ads from all sites, then close up the now-empty spaces to make the page look more or less composed. Instead, Chrome looks for certain types of ads, those that the Coalition for Better Ads (CBA) says violate what the industry group calls its 'Better Ads Standards,' then expunges ads from the sites displaying such pitches. The standards have identified several ad types on the personal computer desktop and on mobile devices that CBA-released research claimed are the most annoying of all online advertisements. On a PC, Chrome looks for four ad categories out of six considered by the panel: pop-ups, ads that automatically play video and audio, 'prestitial' ads accompanied by a countdown clock, and those dubbed 'large sticky ads,' which blanket more than 30% of the screen and remain in place no matter how much the user scrolls. Chrome sniffs out a different mix - eight kinds of ads from the dozen originally scrutinized - when it's running on the Android and iOS mobile operating systems. Google/CBA The Better Ads Standards consists of 12 ad types that users reported as particularly annoying. Google is walking a tightrope calling its approach filtering (rather than blocking) because the end result on sites struck by Chrome is the same as if an ad-blocker add-on was installed: All ads have been 'disappeared.'
The filtering Chrome does is on a site-by-site basis, not ad-by-ad, something that some commentary about the new functionality failed to mention. How does Chrome's ad filtering work?
The multi-step process Google has implemented starts with an automated evaluation of a sampling of a site's pages that tallies violations of the coalition standards. Each site is handed a grade: Passing, Warning or Failing. A warning means that the site has 'a number of ad experiences that violate the Better Ads Standard,' which the site administrator should correct before re-submitting for a follow-up review. A failing mark means 'numerous' violations were found, and that the site owner has 30 days to make changes and request a second review. Ad filtering kicks in after that grace period if fixes are not implemented. Once ad filtering begins, Chrome will scrub advertisements from a site for at least 30 days, because review submissions after the first two cannot be made until 30 days have passed.
Failing-grade sites get added to a list that Google maintains on its servers. Chrome uses that blacklist to look up URLs. When it finds a match - the browser has been steered to a site with a Failed grade - Chrome does another look-up, this time to a set of ad 'fingerprints' caged from EasyList, the open-source ad-identification-and-removal rules list that forms the backbone of most browser ad blockers, including Adblock and Adblock Plus.
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